You might have heard a lot of buzz about Salesforce Marketing Cloud, the world’s best omnichannel marketing platform. You might be wondering what is so special about this Salesforce Marketing Cloud platform. What are the key benefits of Salesforce Marketing Cloud and what it can do for your brand enhancement? Well, read on and find out answers to all your questions related to Salesforce Marketing Cloud.
In this post, we’ll help you understand what things you need to know about Salesforce Marketing Cloud so you could easily decide if it is the right choice for your business requirements.
Let’s get started!
Marketing Cloud is Salesforce’s digital marketing platform
To deliver relevant, personalized experiences to customers across channels and devices — sending the right message, at the right time, a vision of personalized marketing, i.e, reaching customers in entirely new ways was born. That’s where Salesforce Marketing Cloud, a comprehensive and unified marketing platform, came into the picture.
Salesforce provides you with this effective platform to deliver a comprehensive customer journey to plan, personalize, and optimize customer journeys across various channels and devices.
In order to create a more effective customer journey for driving profitable business growth, you can integrate your Salesforce sales, service, and analytics data with Marketing Cloud to have a completely unified view of your customers.
Fastest growing CRM Marketing Platform
According to the 2014 market share revenue research from Gartner, Salesforce Marketing Cloud is the fastest-growing CRM marketing vendor in the industry.
In today’s hyper-connected world, Salesforce Marketing Cloud helps you make the most of every customer touchpoint and deliver personalized 1-to-1 messages for stronger and long-lasting engagement.
Manages Complete Customer Lifecycle across all phases
Salesforce Marketing Cloud manages the entire lifecycle of your customers from the initial stages of awareness and acquisition.
A typical customer journey consists of six main phases:
Awareness and acquisition – In this phase, the customer becomes aware of your business by inquiring about your brand. Regardless of whether you reach customers through advertising, email, social networking or other channels, the customer’s journey begins here.
Sell – This phase is all about delivering a great experience during buying or selling transactions.
Onboard – Modern marketing focuses on developing a long-term relationship. It is the stage to foster a deeper bond between the customer and your brand.
Engage – This is the longest and the most important phase of the customer journey. To keep your customers engaged, you should provide them with highly personalized and relevant content.
Advocate — This phase includes a customer advocacy program where your customers talk about your business and advocate for your brand to their own networks.
Personalize 1-to-1 Customer Journeys
With Salesforce Marketing Cloud, organizations can personalize the customer experience on any channel using a combination of tools that include:
Journey Builder – Salesforce Marketing Cloud Journey Builder connects every step a customer goes through to make a purchase as well as long-term customer loyalty activities.
Email Studio – Salesforce Marketing Cloud Email Studio helps you get the best return on investment (ROI) from email marketing.
Data Studio – With Salesforce Marketing Cloud Studio Studio, marketers can find new audiences and activate data with just by integrating it into other channels.
Social Studio – Simplifies the social media process to provide customer services across various channels.
Mobile Studio – Salesforce Marketing Cloud Mobile Studio enables you to create and send highly-targeted mobile messages.
Interaction Studio – Salesforce Marketing Cloud Interaction Studio helps you coordinate online and offline customer experiences with real-time interaction management.
Salesforce DMP – Salesforce Data Management Platform (DMP) allows you to create a complete customer profile that is updated in real-time based on new data signals and sources.
This plethora of features gives marketers the unique ability to manage and improve customer experiences across all bases with digital tools – including advertising, the web, email, mobile applications, services, and more.
Marketing Cloud is a core component of the Salesforce Customer Success Platform
Irrespective of your business size or level of expertise, delivering relevant and personalized messages at the right time is crucial for successful brand communication. So if you’re looking for reliable and easy-to-use marketing that requires scalability and effectiveness, Salesforce Marketing Cloud is the one-stop solution to meet the ever-evolving expectations of your customers.
When it comes to successful marketing, Salesforce Marketing Cloud assists businesses to execute outstanding marketing campaigns without any technical expertise or knowledge. This industry’s most user-friendly digital marketing platform helps you determine a strategic roadmap for your digital marketing campaigns that help achieve big, long-term goals. Moreover, it assists marketers at the enterprise level to deliver flawless and memorable marketing campaigns by delivering targeted messages to customers at the right time.
There are countless benefits that you can get by using the Salesforce Marketing Cloud. Whether you’re just getting started with email marketing campaigns or want to take your personalized marketing to the next level, Salesforce Marketing Cloud gets you all covered.
In a nutshell, the Salesforce Marketing Cloud is the ideal platform for delivering relevant, personalized journeys across channels and devices that would allow marketers to deliver the right messages to the right people at the right time across all channels.
We hope you got a clear picture of how Salesforce Marketing Cloud helps you build precise and personalized customer journeys across all channels.