5 Things You Should Know About Salesforce Marketing Cloud

5 Things You Should Know About Salesforce Marketing Cloud

You might have heard a lot of buzz about Salesforce Marketing Cloud, the world’s best omnichannel marketing platform. You might be wondering what is so special about this Salesforce Marketing Cloud platform. What are the key benefits of Salesforce Marketing Cloud and what it can do for your brand enhancement? Well, read on and find out answers to all your questions related to Salesforce Marketing Cloud.

In this post, we’ll help you understand what things you need to know about Salesforce Marketing Cloud so you could easily decide if it is the right choice for your business requirements. 

Let’s get started!

Marketing Cloud is Salesforce’s digital marketing platform

To deliver relevant, personalized experiences to customers across channels and devices — sending the right message, at the right time, a vision of personalized marketing, i.e, reaching customers in entirely new ways was born. That’s where Salesforce Marketing Cloud, a comprehensive and unified marketing platform, came into the picture. 

Salesforce provides you with this effective platform to deliver a comprehensive customer journey to plan, personalize, and optimize customer journeys across various channels and devices.

In order to create a more effective customer journey for driving profitable business growth, you can integrate your Salesforce sales, service, and analytics data with Marketing Cloud to have a completely unified view of your customers.

Fastest growing CRM Marketing Platform

According to the 2014 market share revenue research from Gartner, Salesforce Marketing Cloud is the fastest-growing CRM marketing vendor in the industry.

In today’s hyper-connected world, Salesforce Marketing Cloud helps you make the most of every customer touchpoint and deliver personalized 1-to-1 messages for stronger and long-lasting engagement.

Manages Complete Customer Lifecycle across all phases

Salesforce Marketing Cloud manages the entire lifecycle of your customers from the initial stages of awareness and acquisition.

A typical customer journey consists of six main phases:

Awareness and acquisition – In this phase, the customer becomes aware of your business by inquiring about your brand. Regardless of whether you reach customers through advertising, email, social networking or other channels, the customer’s journey begins here.

Sell –  This phase is all about delivering a great experience during buying or selling transactions.

Onboard – Modern marketing focuses on developing a long-term relationship. It is the stage to foster a deeper bond between the customer and your brand.

Engage – This is the longest and the most important phase of the customer journey. To keep your customers engaged, you should provide them with highly personalized and relevant content.

Advocate —  This phase includes a customer advocacy program where your customers talk about your business and advocate for your brand to their own networks.

Personalize 1-to-1 Customer Journeys

With Salesforce Marketing Cloud, organizations can personalize the customer experience on any channel using a combination of tools that include:

Journey Builder – Salesforce Marketing Cloud Journey Builder connects every step a customer goes through to make a purchase as well as long-term customer loyalty activities.

Email Studio –  Salesforce Marketing Cloud Email Studio helps you get the best return on investment (ROI) from email marketing. 

Data Studio –  With Salesforce Marketing Cloud Studio Studio, marketers can find new audiences and activate data with just by integrating it into other channels.

Social Studio  – Simplifies the social media process to provide customer services across various channels.

Mobile Studio –  Salesforce Marketing Cloud Mobile Studio enables you to create and send highly-targeted mobile messages.

Interaction Studio – Salesforce Marketing Cloud Interaction Studio helps you coordinate online and offline customer experiences with real-time interaction management.

Salesforce DMP – Salesforce Data Management Platform (DMP) allows you to create a complete customer profile that is updated in real-time based on new data signals and sources. 

This plethora of features gives marketers the unique ability to manage and improve customer experiences across all bases with digital tools – including advertising, the web, email, mobile applications, services, and more.

Marketing Cloud is a core component of the Salesforce Customer Success Platform

Irrespective of your business size or level of expertise, delivering relevant and personalized messages at the right time is crucial for successful brand communication. So if you’re looking for reliable and easy-to-use marketing that requires scalability and effectiveness, Salesforce Marketing Cloud is the one-stop solution to meet the ever-evolving expectations of your customers.

When it comes to successful marketing, Salesforce Marketing Cloud assists businesses to execute outstanding marketing campaigns without any technical expertise or knowledge. This industry’s most user-friendly digital marketing platform helps you determine a strategic roadmap for your digital marketing campaigns that help achieve big, long-term goals. Moreover, it assists marketers at the enterprise level to deliver flawless and memorable marketing campaigns by delivering targeted messages to customers at the right time.

Final Wrap

There are countless benefits that you can get by using the Salesforce Marketing Cloud. Whether you’re just getting started with email marketing campaigns or want to take your personalized marketing to the next level, Salesforce Marketing Cloud gets you all covered. 

In a nutshell, the Salesforce Marketing Cloud is the ideal platform for delivering relevant, personalized journeys across channels and devices that would allow marketers to deliver the right messages to the right people at the right time across all channels.

We hope you got a clear picture of how Salesforce Marketing Cloud helps you build precise and personalized customer journeys across all channels. 


How-to Compose an Exploratory Essay with Test Forms

How-to Compose an Exploratory Essay with Test Forms

The really first or initial two sentences are between the vital facets of a innovative text. Now you’ve got some ideas of what to really write for each one of the paragraphs within your file. You can find many practices you might use to produce your story interesting to your own reader that’ll be protected in the next several sentences. Substantially more advisable to operate the first example sentence. Today detect the outline may be viewed as an unaffiliated file. Definitely, it is really sometimes accurate an outline may be read right together with the name and in general it’s going to probably be read with no remainder of the record. To prevent that, make an abstract for the post prior to your start. 1 error in a brief essay will cause you to appear poor, which will be not desirable in a nurse. It’s also an excellent thought to have a rest for a number of hours or maybe a evening before printing the post. In truth, the outline is composed following the investigation and the entire post is completed.

It is an effort aid the contributors to entail in self-development activities and to relax the mind.

This is definitely the many significant portion writing a proposal. A terrific strategy about what your final record or record can look like may supply you some notion about what to write. Hence, you should assess this forward of composing the statement. In this structure, I wish to talk about the major measure within the report creating procedure of accumulating the data. Now time to develop your very first write of your own ultimate statement. In Professional Creating, you’re the expert, you’ve completed the study, created the evaluation and you’ll student essay writer create the tips. Attention to depth is crucial within the last demo.” Journalism h AS its own instructions.

After an accident in 1990, she returned in march 1991 with her cd to the light.

Under, you’ll locate several thank you notice illustrations which one can use to display your respect for a fantastic notice of reference. Stay away from elaborate words as it can be too challenging to read. Consistently utilize easy and succinct vocabulary. There’ll be subtle distinctions in spelling along with terminology. Your literature review-should not be an simple summary of a few articles and books. I’ve discovered that once I got a issue, I prefer to just begin composing, and after that move with that level. Whenever someone reads an article they must feel the content was extremely intriguing. This can be an excellent conception for novels additionally. The crucial fact to take into account is the truth that to be able to handle to sell your writing services, you will need to be able enough to first follow specific main principles of on-line writing.

Invest some time creating specified notice frames or pangrams (phrases with all the words).

The judgment is only to refresh your essay within the readers http://www.ruleoforder.com.au/2019/07/18/how-to-obtain-a-course-that-may-assist-you-with/‘s thoughts. You’re refreshing the info within the audience’s thoughts. Just like something you expect writing, knowing your market is important. Request feedback from your buyers after you finish a package of function. If achievable, get some one who’s unfamiliar with the info to read and remark in your projects. This really is particularly annoying for dissertation and novel authors where in fact the alternative might not be obvious till a big portion of the record was written. Developing a white paper should be performed with the intention of educating the readers in the mind, not selling them. You are going to likely do work experience for a student. п»ї

This consists of listening and really understanding their demands, targets, and complaints.

The authors should be impersonal and goal to be able to communicate the item efficiently. It should supply an exceptional outlook on the existent books, and facilitate further debate. This step of your own effective writing abilities will be to summarize the whole project that you just’ve now written.

Introduction to Triggers in Salesforce

Introduction to Triggers in Salesforce

If you are looking to build a powerful web or mobile application then Apex, Salesforce’s proprietary platform language, would be an ideal solution. 

Salesforce, one of the powerful and flexible CRM solution providers, offers the most powerful Force.com programming language known as Apex to help you create powerful business applications.

Apex in Salesforce

Apex is an object-oriented programming language that allows developers to execute flow and transaction control statements on Salesforce.com.

Apex Trigger in Salesforce is an Apex code that gets executed whenever a specific DML operation is performed on an Object record. It enables developers to programmatically check for duplicate records, update fields across objects, automate the creation of new records based on criteria, etc.

A trigger is an Apex script that executes before or after specific data manipulation language (DML) events occur, such as before object records are inserted into the database, or after records have been deleted.

A trigger is an Apex code that executes before or after the following types of operations like insert, update, and delete.

Two Types of Triggers

  • Before Triggers-Before triggers are used to execute a task before a record is inserted or updated or deleted. These triggers are used to update or validate record values before they are saved to the Salesforce database.
  • After Triggers-They are used to access values of the record that are stored in the database and use this value to make changes with other records. They get executed after the record is saved to the Salesforce database.

Bulky Trigger

By default, all triggers in Salesforce are bulky triggers. Bulky triggers define that you can process multiple records at a time. Bulky triggers can handle bulk operations and single-record updates such as:

  • Importing data
  • Mass actions
  • Bulk API calls
  • Recursive Apex methods and triggers call bulk DML statements

Trigger Context Variables in Salesforce

isExecuting: Returns true, if the current apex code is triggered. 

isBefore: Returns true if the code inside trigger context is executed before the record is saved.

isAfter:  Returns true if the code inside trigger context is executed after the record is saved.

isInsert: Returns true if the code inside trigger context is executed due to an insert operation.

isUpdate: Returns true if the code inside trigger context is executed due to an update operation.

isDelete: Returns true if the code inside trigger context is executed due to delete operation.

isUnDelete: Returns true if the code inside trigger context is executed due to undelete operation, i.e., when we recovered data from the recycle bin.

new: Returns the new version of the object records. If inserted/updated 10 records, trigger.new will contain 10 records.

newMap: Returns a map of a new version of sObject that contains an ID’s as a key and the old versions of the sObject records as value. This map is only available in before update, after insert, and after update triggers.

old: Returns the old version of the object records.

oldMap: Returns a map of the old version of the sObject that contains an IDs as a key and the new versions of the sObject records as value. This map is available for the only update and delete triggers.

size: Returns the size of the manipulated record. It will return one if you insert one record. It will return the size of the record you are inserting, updating, deleting, or undeleting.

Factors to consider when implementing Salesforce Triggers

Merge triggers are fired on both (insert and update) events on delete operation.

  • Upset triggers are fired on four different events such as before (insert and update) and after (insert and update).
  • Field history is updated after the trigger has successfully executed data and information processing.
  • A trigger cannot have a static keyword within its code.
  • Any callout should be asynchronous so that the trigger does not have to wait for the response.
  • If a trigger executes successfully then the changes are committed to the database and if it fails, the transaction is rolled back.

Syntax of Salesforce Trigger 

trigger triggerName on ObjectName (trigger_events) {


} trigger TestTrigger on Case (Before Insert,After Insert,Before Update ,After Update ,Before Delete ,After Delete,After Undelete) {

  //Code Block


  1. Apex trigger always begins with a keyword trigger.
  2. Enter a Trigger name.
  3. Enter the condition.
  4. To execute trigger on a case like before insert, after insert, before the update, after the update, before delete, after delete, after undelete, you must specify the trigger event.


Salesforce Trigger is an Apex code that gets executed before or after inserting or modifying a record based on the specified condition. 

Triggers in Salesforce can be defined as the programmatic event handlers that get executed when a record is saved. They get executed when a DML operation occurs on a sObject record. Salesforce Triggers can handle Database manipulation language (DML) operations, execute Salesforce Object Query Language (SOQL), and call custom Apex methods. 

If you are looking to explore more about Salesforce triggers, feel free to reach out to certified Salesforce experts and specialists at Cloud Analogy, the world’s leading Salesforce Consulting Partner. Cloud Analogy offers a wide range of cost-effective Salesforce consulting services in UK including admin support, development, data migration, customization, and more. Choose the world’s leading Salesforce Consulting Company now!

Everything you need to know about Salesforce Data Loader

Everything you need to know about Salesforce Data Loader

Currently, Salesforce is the world’s leading CRM provider used for automating workflow processes and streamlining business operations. It provides a wide range of tools and functionalities to help us provide excellent customer service. To maximize the value of your Salesforce investment, you must use innovative tools of the CRM to update, migrate, and export data from Salesforce efficiently. One such robust and convenient tool in Salesforce is Data Loader.

What is Salesforce Data Loader?

In today’s digital age, proper analysis of data is crucial for making faster, better, and data-driven decisions. Effective data management is vital for organizations to analyze data, remove duplicate and inaccurate information, and maintain reliable data.

Data Loader is one of the most powerful tools that is used to quickly and securely import, export, and delete unlimited amounts of data within the Salesforce Org. This tool is generally available in both the Salesforce Classic and Salesforce Lightning Experience versions.

Data Loader tool ensures a smooth and efficient integration of new data into Salesforce as well as provides effective ways to reduce data redundancy. Users can use Data Loader in two different ways. They can either install the data loader in a Mac/Windows environment by using the user interface or by using a Windows command line to specify data files. 

Now let’s discuss what Salesforce developers and admins should need to know to make the most out of Salesforce Data Loader within their organization.

Features of Salesforce Data Loader

Insert: Provides the user the ability to insert data into Salesforce.

Update: Allow the users to make changes to existing records within Salesforce.

Delete: Deleting records from the system that aren’t required anymore.

Export: Enable the users to export information from the Salesforce in the CSV format.

Hard Delete: The delete option stores deleted data in the Recycle Bin for a limited period while Hard Delete will remove it completely.

Advantages of Salesforce Data Loader

The most exciting feature of Salesforce Data Loader is that users can load up to 5 million records at a time. Users can use the Data loader to prevent the creation of duplicate records according to the account name, contact email address, or other information in your Salesforce. Due to its seamless integration with the Salesforce platform, the Data loader allows the team members – from developers to admins – regardless of their expertise and specialization, to seamlessly work with the data loader.

The comprehensive data loader tool provided by Salesforce is designed for a large volume of records ranging from 50,000 to 5,000,000. It also provides users with the ability to save field mappings for further use instead of choosing the fields for mapping each time. In case, the user needs to load less than 50,000 records, the user can utilize Salesforce Import Wizard alternatively.

Ways to Use Salesforce Data Loader for Data Management

Intelligent Data Mapping  – Keyboard shortcuts and various filters are available to gain clear data visibility and targeted analysis. It is the process of mapping the user IDs accurately to ensure that the record ownership is set up correctly in the new system.

Import and export directly from multiple repositories – Exporting and importing are fast and easy with the Salesforce Data Loader as team members can import and export directly from SFTP, DropBox, FTP, and Box.

Windows/ MAC Support – Salesforce Data Loader offers support for Windows and Mac computers that means that if a company switches over from Windows to Mac computers or vice versa, then they don’t have to worry about not having support for Data Loader. 

Effective task scheduling – Effective scheduling is ensuring that you identify your most important task for each day and then you get those tasks completed. You should also identify the next couple of tasks in order of importance. By effective task scheduling, the users can also choose the task to be done on an hourly, daily, weekly, or monthly basis. 

Detailed error and success Logs – Salesforce Data Loader keeps detailed logs of all errors regarding importing and exporting of records, as well as other functions. It also keeps detailed logs of all the successful executed commands and all errors regarding importing and exporting of records, as well as other functions.

This makes it easier for those studying the logs to compare the rate of successful commands to the rate of unsuccessful commands.

Considerations for Using Salesforce Data Loader

  • Data Loader is supported for loading data up to 5 million records.
  • The user needs to load into an object or custom object that is not yet supported by the import wizards.
  • The user wants to schedule regular data loads like nightly imports.
  • The user wants to export the data for backup purposes.


Salesforce Data Loader makes data management easier and more efficient by importing and exporting large amounts of records in Salesforce.com. While importing data, Data Loader reads, extracts, and loads data from comma-separated values (CSV) files or via database connection. In the case of exporting data, it generates files in the CSV format. From powerful data mapping tools to seamlessly integrate new data into the system,  Salesforce Data Loader has got all the bases covered. 

If you have any questions about the Salesforce Data Loader, feel free to contact the certified Salesforce experts from Cloud Analogy today.

What are REST Web Services?

What are REST Web Services?

A REST (Representational State Transfer) resource is an abstraction of a piece of information or an action such as a single data record, a collection of records, or a query. Each resource in REST API is identified by a named Uniform Resource Identifier (URI) and accessed using standard HTTP methods (HEAD, GET, POST, PATCH, DELETE). REST API is based on the usage of resources, their Uniform Resource Identifiers (URIs), and the links between them.

You can use a resource to interact with your Salesforce org. For instance, you can perform actions such as:

  • Retrieve summary information about the Application programming interface (API) versions available to you.
  • Obtain detailed information about a Salesforce object, such as Account, User, or a custom object.
  • Perform a query or search.
  • Update or delete records.

A REST request consists of four components: a resource URI, an HTTP method, request headers, and a request body. Request headers specify metadata for the request. The request body specifies data for the request, when necessary. If there’s no data to specify, the body is omitted from the request.

Basically, Restful services are REST architecture based on Web Services. RESTful web services are lightweight, highly scalable, and maintainable and are used to craft APIs for web-based applications.

Benefits of Restful Web Services

Fast: RESTful Web Services are fast because there are no strict specifications like SOAP. It uses less bandwidth and resources.

Language and platform-independent: RESTful web services can be written in any programming language and run on any platform.

Can use SOAP: RESTful web services can use SOAP (Simple Object Access Protocol) web services as the implementation tools.

Allows various data formats: RESTful web service allows various data formats such as Plain text, HTML, XML, and JSON.

Apex REST Methods

Apex REST supports two formats for representations of resources: JSON and XML.

JSON representations are passed by default in the body of a request or response and the format is indicated by the Content-Type property in the HTTP header. You can retrieve the body as a Blob from the HttpRequest object if there are no parameters to the Apex method.

If parameters are defined in the Apex method, an attempt is made to deserialize the request body into those parameters. If the Apex method has a non-void return type, the resource representation is serialized into the response body.

These return and parameter types are allowed:

  • Apex primitives (excluding sObject and Blob).
  • sObjects
  • Lists or maps of Apex primitives or sObjects (only maps with String keys are supported).
  • User-defined types that contain member variables of the types listed above.

Methods annotated with @HttpGet or @HttpDelete should have no parameters. This is because GET and DELETE requests have no request body, so there’s nothing to deserialize.

A single Apex class annotated with @RestResource can’t have multiple methods annotated with the same HTTP request method. For example, the same class can’t have two methods annotated with @HttpGet.


You can use user-defined types for parameters in your Apex REST methods. Apex REST deserializes request data into public, private, or global class member variables of the user-defined type unless the variable is declared as static or transient. For example, an Apex REST method that contains a user-defined type parameter might look like the following:


global with sharing class MyOwnTypeRestResource {


    global static MyUserDefinedClass echoMyType(MyUserDefinedClass ic) {

        return ic;


    global class MyUserDefinedClass {

        global String string1;

        global String string2 { get; set; }

        private String privateString;

        global transient String transientString;

        global static String staticString;



Valid JSON and XML request data for this method would look like:

{ “ic” : {

                “string1” : “value for string1”,

                “string2” : “value for string2”,

                “privateString” : “value for privateString” 



REST stands for Representational State Transfer. REST is used to build lightweight, well-maintained and scalable web services. The main aspects of REST are the resources on the server and the verbs GET, POST, PUT, and DELETE which can be used to work with these resources. Visual Studio and .NET can be used to build Restful Web Services.

If you are looking for certified Salesforce developers or Salesforce implementation partners, Cloud Analogy — the world’s leading and most successful Salesforce Development Company — would be the right choice for you.