A modern organization tends to utilize various sets of application to enhance its operational efficiency. For example, Salesforce for Sales, Workday for HR & Finance, Service Now for Operations, Atlassian for Engineering and so on. Most of these applications serve different functions. Some of them are not programmed to work with one another yet they have many things in common, i.e working out similar business complications and issues. When we integrate related yet separate applications within an organization it helps the business to increase their operational consistency, efficiency, and quality. CRM systems incline to serve a consolidated location for all the data related to the customer, so, it makes more sense for a company to enable the connection with such platforms.

Salesforce with a market share of around 22% in the CRM domain and customers ranging from startups to Fortune 500, has a well-deserved reputation in the market. Salesforce offers a range of features like multi-channel marketing, customer segregation, support service, collaboration and forecasting, reporting, workflow etc. Salesforce APIs are smooth and allows integration but then there are still some areas which need to look after.

According to an article published in First Post, a survey of 200 active Salesforce users and professionals disclosed their top issues like future planning and usage patterns with the implementation of Salesforce. Around 54 percent of the Salesforce user pointed out that data source integration with the application is the most critical issue.

With solution ranging from Biztalk to Informatica, Integration technology has existed for many years but cloud computing has changed the scenario and brought upon an entirely new set of challenges.In the initial years of integration technology, it was categorized around terminologies like Enterprise Application Integration, Enterprise Information Integration  Extraction, Transformation, and Loading. For simpler usage custom coding was also an option.

In the hybrid environment that spans on-premise and cloud-based data centers, the integration scenario has changed and have become more complex in several ways. To start with, the computing infrastructure for the foreseeable future will now be spread across the following locations:

The Salesforce integration issues erupt from the necessity to share data between Salesforce and various platforms.

The main integration challenges are:

1. Extensive coding and application installation required

In certain integration scenarios, extensive coding is required and multiple appliances need to be installed to ensure successful integration. These solutions require the management to update the software and similar infrastructure. With frequent platform update, it becomes important that regular distribution of these updates for all instances should be ensured at the same time.

2. Control

Undertaking integration development, management and monitoring in the cloud for centralized control is a complex task. Developing a runtime the engine that can be deployed either in the cloud or on-prem for installation and integration execution that can be a cumbersome task especially if we are looking at sharing of data among disparate applications.This is also dependant on a corporation’s security and latency considerations.

3.  Flexibility

At complex environments where several SaaS and on-premise application needs to be to integrated, which includes a combination of legacy at a  house hosted applications to cloud-based applications. In case there is a requirement to move data from on-premises application to cloud-based applications at migration scenario. It is important that any integration effort should support any combine premise and cloud application integration. This should be possible even across core information systems, subsidiaries, regions, and partners.

Possible Solutions

There are two main ways which can help to deal with the above or other Salesforce integration issues. It can be either building on your own solution which is customized or to use an existing tool for the job.

Evaluating the main pros of building one’s software for integration is being presented with extensive customization options along with enormous flexibility. It will allow satisfying all the needs of a business and CRM integration. However, it involves lofty investment and considerable time to process and develop such a tool. Thus, it becomes an unreasonable option for businesses.The second way is to use existing services which is easy to afford and at the same time faster to deploy. By having a single access to one of these services, it allows integration with multiple systems at the same time. There is practically no requirement to write individual integration modules for different CRM platform nor there is a requirement to hire developers.

About Akshay

Akshay Dhiman is CTO of the company and responsible for all technical aspects of the company and works with Executive Management looking forward the company's growth.

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